There are many places on the web where a site owner can find Zen Cart templates that use their specific company color scheme and branding. With a help of Zen Cart themes your website can include the colors and branding associated with a certain brand or maybe an established brick and mortar retailer. It is very important to have a standard branding and color scheme shared by all facets of a business.
A web site owner may opt to go and hire a web designer to give his shop a highly customized look, this has some drawbacks however. The very fist point - it is the time required to find the right designer with the needed skill set. Designing for Zen Cart is quite different from designing internet sites using the more popular HTML and CSS languages.
Another aspect to consider is the time it requires to meet with the designer, have them produce a design mock up or two, and then make revisions before final design approval. If time is of the essence then using a pre-configured quality Zen Cart templates is definitely the route to take.
The upside to hiring a designer to provide your site a custom look is that you will have an original design which enables your site and business be noticeable among the others. Without doubt your web site is often the first impression a customer has of your business- please don't miss this opportunity!
Don't forget the point that a skillfully designed website instills confidence in your products and helps keep customers on your web-site, increasing the odds of them making a purchase.
